PESTLE Analysis Google Lab Report Example | Topics and Well Written Essays - 1500 words

PESTLE Analysis Google - Lab Report Example The organization is full of young life and has been serving thousands of customers and user since its incorporation (Google, 2013a). The primary source of revenue is the online advertisements. As on 2011, the core areas on which the business focused was enterprise, operating system and platform, advertising and search. The business used its AdWords programs to promote their services and products with targeted advertising. Apart from this, the third party that included Google Network used its AdSense that delivered relevant advertisements and generated revenue (The New York Times, 2013). The study focuses on Google Inc., understands the methods followed by the company, conducts a PESTLE analysis and decides on the future performance of the organization. The Methods Google is known for its search engine. Larry Page describes a perfect search engine is one which exactly understands what the user wants and gives him back exactly that particular thing. Google has not kept itself restricte d to search engine only but has started offering products beyond that. They have shown whole lot of technological advancement staring from search to Gmail and Chrome. The goal of the organization remains the same; to assist their users easily access the things they require. Thus, the company follows a faster and smarter approach while developing its product (Google, 2013b). The huge success of the organization is based on the set of methods and beliefs that the company follows. Since the beginning of the organization they focus on providing the best experience to the users. Whatever new innovation they do, they always look towards the expectation of the users and try to fit into their requirements. At the same time when they are designing some new applications or tools they make them work so well that the user do not have to bother about the changes or think about how differently they have been designed. Google has a large pool of researchers who are extensively engaged in solving t he search problems. The company is well aware of what it does and also knows how to make it better. The company continues to make several attempts in order to solve difficult problems and has solved many complex issues. This leads to the improvement of the services that they provide and make the experience and search of the user better. The organization is fully dedicated towards developing innovative products (Google, 2013c). Google believes that time is valuable and this makes the company design their product in such ways that it takes minimum time for the customers to find what they are searching. This is the only company who aims towards making the user leave their website as soon as possible after accomplishing their objectives. This same belief is kept in mind every time the company launches their product whether it is a mobile phone application or a new browser. They understand the demand of the present moment and increasing use of mobile. Today people are seen to use mobile phones for accessing information, which has driven the company to implement new technologies and offer new products and solutions for mobile services that may help the users, present at various corners of the globe to accomplish their task. Google generates their revenue by offering search technologies to various companies and displaying advertisements on their own website and on other sites across the web. Several advertisers take advantage of AdWords to