No topic Essay Example | Topics and Well Written Essays - 250 words - 44

No topic - Essay Example However, they do not take an initiative of providing a systematic formula that can help people eradicate this kind of danger (Al-Nuemat Ahmed: pp. 56). Such ethical issues have a great impact on the consumers directly and to the society. Consumers always imagine they pay so much money because these companies spend a lot in advertising their products (Al-Nuemat Ahmed: pp. 58). However, since marketers are good at deceiving consumers, they always use the concept of deceptive marketing to lure them into buying. They do this by lowering the product prices but still putting into consideration the expenses. This kind of ethical dilemma has also made consumers materialistic because they tend to change their primary needs. In the process, the society ends up facing many problems. This is because people are quick at judging what other possesses and not how they behave in a society. Companies rely on marketing techniques to increase the number of sales. However, in the process of doing so, they always end up feeding consumers with wrong information through misleading advertisements. This is because they are after gaining a competitive advantage over their rivals. This in turn hurt the consumers after they realize the health issues related with the products. Al-Nuemat Ahmed Adnan. Current and Emerging Ethical Issues in Marketing New Directions and Proposals. Global Journal of Management and Business Research. 12.23(2012): 55- 62. Accessed 8 April 8, 2014